WHO WE ARE

Your instant fan
engagement software

We bring the energy AND the results. FanUp provides your existing and future customers with an instant, memorable and impactful brand experience in which everyone is truly a winner.
WHAT WE DO

We take winning to the next level

Between industry experience and extensive research on fan psychology, we've harvested the best parts of text-to-win and fan engagement promotions to create a software that gathers real time feedback from your fans while they're in-stadium.
The basics of how our promotions work
OUR CORE OFFERINGS

What we do for you

User Flows
Our custom built software allows us to create unique digital journeys that use your branding and accommodate your promotion needs.
PA Script
Verbal delivery plays a big role in engagement rates, so we make sure that your announcers have a script with exciting language and proven results.
Visual Assets
Another factor that plays into engagement rates is visual assets, like jumbotrons, which we craft to match the user flows and include all promotion details.
Compliance
Possibly the most important part, the terms and conditions are customized for each individual promotion to keep your legal bases covered.
We Care More
All of our promotions are customized for the client, team, or product involved to provide a seamless fan to brand experience. Outside of the four most common offerings listed above, we love to find ways of going above and beyond to customize each promotion. For example, coordinating with concessions, hosting surveys, or personally distributing prizing.
WE GET RESULTS

The numbers speak for themselves

AVERAGE ENGAGEMENT RATE
We've decoded a secret formula to inform exactly how, what and when people like to win. The results don't disappoint and routinely crush the industry standard.
EMAIL CAPTURE RATE
FanUp's email capture rates average 80%*
*Depending on the industry and activation type
84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event, for example Can-Am at PBR events.
95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world, which FanUp helps make happen for your brand.
70% of users become regular customers after an experiential marketing event, for example sampling Heineken 0.0 in stadium through a FanUp promotion.
OVER 850+ ACTIVATIONS ...
AND COUNTING
KNOWLEDGE

We've got a lot to say

How to Spend Less Money and Increase Audience Engagement
We know how to ball on a budget, and we love to find ways for you to get the most bang for your buck while achieving greater audience engagement at... Read More
Why You Should Be Running In-Event Text Promotions
There was an era in the distant past in which smartphones weren't part of our lives. When we went to an event we were captives and, other than... Read More
Why So Many People Are Glued to Their Phones at Live Events (And Why That's Good!)
While maybe even a decade ago the majority of attendees at live events may not have actively used their phones all throughout an event, these days... Read More
6 Tips To Improve Your Text-to-Win Giveaways
If you've ever participated in a traditional text-to-win giveaway, you've probably experienced something underwhelming that left you unsatisfied and... Read More
COMPLIANCE

All your bases are covered

We exceed the following standards AND are subject matter experts in the following areas:
TCPA
Telephone Consumer Protection Act
CCPA
California Consumer Privacy Act
GDPR
General Data Protection Regulation
FCC
Federal Communications Commission
 
TEXT
ALCOHOL
SWEEPSTAKES
BONDING
PRIZING
 compliance
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